An inspiring speaker, conscious leadership EXPERT, and deeply attuned to the reality of today’s workforce. She has had the privilege of collaborating with hundreds of organizations, interviewing thousands of people, and analyzing data from over 100,000 employees about their work experience. This unique blend of diverse expertise and deep convictions fuels her passion for helping others navigate their career journey with CONFIDENCE and CLARITY.
TRUSTED BY
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CORPORATE
SERVICE
With more than 15 years of combined experience in communications, branding, and employer branding, I guide organizations through their internal and external challenges to position themselves as employers of choice by developing a strong employer brand. As a strategist who has worked in both large organizations and SMEs, I bring the influence and understanding of internal politics needed to help secure buy-in from all members and stakeholders for your employer brand project.
CONSULTING SERVICES
✵ Strategic support for the full development of your employer brand, from research to launch;
✵ Employee research (audit) through workplace environment analysis; whether to identify your employer DNA, understand what makes you unique, evaluate workplace climate, or take the pulse of employees’ lived experiences within your organization;
✵ Tailored support to design surveys, facilitate focus groups, and analyze your situation in order to deliver relevant strategies aligned with your vision and to enhance employee engagement.
CONFERENCES &
TRAINING
Here are the topics covered by Laura Parent through trainings, workshops, or conferences — all tailored to your specific needs and offered in both French and English.
✵ INSPIRING & CARING LEADER: HOW NOT TO BE A TOXIC BOSS
Which management behaviors should be embraced and which should be avoided in 2025? This session is based on a qualitative study conducted in 2024, exploring toxic management behaviors as perceived by employees.
✵ CONSCIOUS LEADER
A training program dedicated to leaders and managers, teaching the fundamentals of conscious leadership to foster more empathetic and open-minded management practices.
✵ EMPLOYER BRANDING
From research to the Employer Value Proposition (EVP), discover the keys to building a strong and engaging employer brand that attracts and mobilizes top talent.
✵ EMPLOYEE ENGAGEMENT
The essential ingredients to optimize team engagement, based on more than 7 years of research into employee motivations and over 1,000 focus groups.
✵ INTROSPECTION WORKSHOP
How can you find your path and more fulfillment in your career? A workshop designed to help both young professionals and adults discover their purpose and choose the career path that best suits them.